Transactional Model of Communication

Transactional Model of Communication

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In a previous video, I talked about
Shannon and Weaver’s basic model of communication that involves a sender
with a message that sent along a channel to a receiver. This is a very one-way or
linear model of communication. It works pretty well for explaining information
technology but it doesn’t capture the face-to-face dynamics that most of us
experience and feel. So several years later, some other researchers like Paul
Watzlawick and his colleagues as well as Barnlund came
up with what we now call the Transactional Model of Communication. And that’s the one we’re going to unpack in this video. So let’s get into the details. Hello again friends. I’m Alex Lyon. If we
haven’t met yet, this channel, Communication Coach is here to help you increase your personal impact so you can lead the people around you to higher
levels of excellence. And a huge part of that is becoming a little more educated
on the communication process. Probably one of the most helpful models of
communication to understand face-to-face interaction is the transactional model
or the transactional approach to communication. So let’s dig into that.
First, I want to talk about how this differs a little bit with Shannon and
Weaver. In the Shannon and Weaver one-way, linear model, you have a sender
and a receiver. But in the transactional approach, the researchers that developed
this say that we are both simultaneously senders and receivers. That means that
we’re always giving each other feedback both verbal and nonverbal and so in that
way we’re always sending messages. Paul Watzlawick uses the phrase you cannot
not communicate. Which is another way to say you’re always sending and receiving
messages whether you realize it or not. So let’s say somebody is giving you the
silent treatment and they’re deliberately trying not to verbally
communicate. You’re still getting a message. It may not be easy to determine exactly what that message is but there’s still messages going back and forth. So
you’re always communicating. You cannot not communicate. Another aspect that this model brings into the situation is the context. So anytime you’re interacting
with someone, it’s not isolated and pure. You’re in a context. Let’s say you’re in a work setting. And that work setting shapes the
way you send and receive messages. Another aspect of this is what we call
the “field of experience.” I come into a situation and you come into a situation
with a whole set of life experiences, values, and beliefs. And that’s going to
shape how we send and receive and interpret the messages that we are
exchanging. So that’s a really interesting aspect of this that the
other linear Shannon and Weaver model does not capture. Another aspect of this
is the notion that in any kind of interaction we have both content that’s
being exchanged, like information, and we also have relational dynamics that are
being built and established and reinforced. So even if I’m just saying to
my wife “Hey, how was work today?” And she says, “Oh, it was okay.” Now there’s
information that’s going back and forth but there’s relational work happening
at the same time. And, in fact, a very simple example like that, “How was work
today?” “Oh, it was okay.” There’s a lot going on there because you can read the other
person’s nonverbal and there’s feedback going on you can hear tone of voice and
you can read into what’s happening. In fact, you probably know this from
personal experience. If someone says, “Oh, it’s okay today,” It depends HOW they said it,
not just the information or the content. There’s that relational dynamic. So this model through and through is much more sophisticated and layered and that
earlier video on the Shannon and Weaver model I talked about how the model is
simple but people are complicated. And in this Transactional Model, the researchers
came along and rounded out their notion of how communication happens
face-to-face and came up with a model that’s much more sophisticated and
layered to help make sense of that human interaction, in that dynamic that we
experienced day to day. So question of the day, what are your thoughts on this
Transactional Model of Communication. I would love to hear your comments in that
section below. I would also like to hear how you see this applying to
professional settings specifically. How, as a leader, can thinking in terms of
this model help your leadership develop to the
next level? I look forward to seeing those comments below. So, thanks. God bless. And I will see you in the next video.

41 thoughts on “Transactional Model of Communication”

  1. Question of the day: What are your thoughts on this model, especially for how it applies to professional settings?

  2. Saw your comment about out on primal video live.. your video production is excellent. Great job. It's not that easy. Good content also…

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  4. This model is more interactive.
    Thanks for the video anyway, it'll help me alot in my studies.

  5. Thank you sir for the video, but really, i do not see any difference between the transactional model and the interactional model. Please, could you tell me the main difference.

  6. Thank you for your video am using my written work to my school, am from the philippines sorry am bad english but 40% to understand to english to helping for you video

  7. You have a talent to explain a method in its original sense. Without putting yourself into the focus of that method or reinventing the wheel. Even showing respect and showing a photo of the method inventor and making the whole method tangible in a couple of minutes. Thanks lad. Do you have other vids with where you concrete match with Paul Watzlawick's iceberg model and 5 axioms?

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