Seminar highlights: Rights and IP

Articles


The objective today, as with all these
Building Digital Capacity seminars, is to learn
from practitioners’ real experience and to get a grip of the topic. Effectively, there are two distinct
types of content on the site that we deal with. There’s the community-generated
art blogs and there’s the commissioned content
that we create and commission in the form of short films,
audio, picture galleries. One of the things
that seems important to me is ways we can just become well versed
with understanding rights issues. If we can find practical,
straightforward and easy-access inroads into it, that would be really, really useful. It’s being realistic
as much as reassuring people that they do actually normally know
and have a lot of common sense. Talk about your project as much as you
can to friends, colleagues, and so on, cos you never know what might come up
and save you a lot of research time. If you’re doing a crowdsource project, who’s ultimately responsible for
the rights clearance of that content? We just signed an agreement with the Writers’ Guild
and the Personal Managers’ Association which is gonna completely transform
writers’ contracting. I think the law is trying to change
to make this slightly less complicated, but that’s a very difficult process. As soon as you start to write
something down or define something, the technology changes,
the definition becomes obsolete and the complications arise. Leonard Bernstein said that
if you want to achieve greatness you need a really great idea
and not quite enough time. I wonder if there’s an equivalent
in the world of rights. If the project is to keep going
and it can’t stay on The Space, and there are ongoing discussions
with that, what do we do
and how do we make that happen? None of the things you’ve done are
telly-shaped, which I think is great. Isn’t one issue around rights the fact that non-commercial,
perhaps cultural heritage organisations now want to be in the same space
as commercial organisations? YouTube is there for the taking but, again, ultimately, a lot of things
there are actually not properly cleared and copyright infringements are something which I don’t know that
I should encourage amongst my students and encourage them to pass them on. If culture is about
trying to encourage a conversation then the concepts around fair dealing
can be really interesting because it actually helps people
who’ve got things to promote to have discussion around it. Today everybody was
really enthused about rights. It is an active topic and it is
something which is inspiring people and so that’s really fantastic news. (applause) Captions by internetsubtitling.com

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