Adobe Spark- Create Professional Images And Videos In Minutes

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Steve Dotto here. How the heck are you doing this fine day? Me? I’ve had a fire lit under me by a spark set
by Adobe. Adobe has released a new series of tools designed
for us to create social graphics and videos and the flagship of this product line is Adobe
Spark, which we’ll be looking at today on DottoTech. Our friends at Adobe have been in the forefront
of graphics since the dawning of the computer age. Photoshop and Adobe’s Creative Studio are
staples in the photography, imaging and the video space. Now Adobe has decided to come back to the
regular people these days and they’ve released two products, one was on the smartphone. It was called Adobe Post, which we’ve looked
at previous videos and we’ll return to look at. They’ve actually renamed that to be Adobe
Spark Post because they’ve also released a web-based tool called Adobe Spark, which
is something kind of special I think. Adobe Spark was designed for us to create
graphics primarily for the social space, for social sharing and Adobe’s taken all of
its knowledge of color and typography and composition and brought it together into this
template delivery system that allows us to, for free, create some pretty wonderful social
graphics. So I’m going to give you a quick overview
of Adobe Spark today. I think this is actually going to require
a couple of other videos because I’m going to want to go in and deal in detail with post-type
graphics and with their video application, which is pretty exciting as well. But you basically sign up for Adobe Spark
for free and when you sign in, you’re brought into their browser-based interface which allows
you to manage your projects and to create new projects as well see what other people
are doing with it. Now we begin by clicking on the plus sign
which brings us into a selector that allows us to determine what type of graphic or what
type of element we want to create. Now we can create a post graphic, which is
a graphic that’s designed to go into a social post, a page which I’ll talk about in a
moment or a video. Let’s talk about the page for a second because
I think that’s one we’re not going to use as much. Creating a web page creates a standalone webpage,
not a webpage which is going to live on your site. Instead this is for something that’s kind
of outside of your normal realm of webpages that you want to create, perhaps for an event
or somebody’s anniversary party or something like that. You might want to create a webpage itself. Now this is a very nice webpage builder but
I think for most of us, it’s going to be the very odd time that we want to use it because
it’s not going allow us to create content that’s designed directly for say our own
WordPress site. So we’ll leave pages for later. We will touch on video right now, however,
and I have to tell you this is not a classic video like a talking head video like I’m
doing now. But instead, this is for slideshow-type videos
and animated video that you create that tells a narrative. Very effective. We’ll be looking at it in detail coming
up in another video but we’ll touch on it right now. Before we do that, however, let’s take a
look at the main thing that we’ll probably be starting with which is creating a post. Now this is a graphic for a post. Now they ask you first of all what text you’re
going to want in the graphic so I’m going to put in, “Visit us online at DottoTech.” There we go. So it’s a nice little ad that I’m creating. So once you’ve decided the text that you’re
going to create then you have to determine what format you want the graphic to be in. Now this is talking about orientation and
size. Now they have optimized all of these different
presets for different social platforms, for example an Instagram post, a Facebook post
or a Twitter post. If we want to talk a look at more, we add
more and now we can see other social networks and other use cases like Facebook if you wanted
to create a Facebook cover image or a Twitter header image. If you’re updating your profile at LinkedIn
and you want to create your cover art for LinkedIn for the top header then you choose
the LinkedIn cover art and that will format the graphics for that particular platform,
making sure it’s going to fit ideally. Does this sound like another product that
we’ve looked at in the past? Yeah, it looks a lot like Canva at this point
because it’s designed to do the same thing. It’s designed to create social sharing graphics. Canva is designed to create social sharing
graphics. This just happens to be Adobe’s spin on
that particular process and like Canva, it’s pretty much free out of the gate and like
Canva, it does a pretty awesome job. I think you’ll agree. So let’s create a Facebook ad. I click on Facebook ad and click Continue. Now it’s going to format the graphic for
Facebook ads and it brings us into our selector, which gives us the idea of themes, palettes,
photos and text. So these are all the different elements that
are going to go into our graphic. Now the cool thing about this is this brings
all of Adobe’s skills around color management and fonts into this place. It allows us to quickly select all of those
different elements that we want to use. So when we take a look here, we can see all
the different themes. Now just like the smartphone app Adobe Post,
which is now called Adobe Spark Post, these are pre-done templates that you probably won’t
use as they are but they create something that invokes a bit of a narrative for you. If you happen to like the overall style, then
you’re going to go with it and then what you’re going to do is you’re going to
start the elements. And of course, we’re going to replace the
background art to start. When you click on photo, we’re going to
see all of the different backgrounds that they give us, they will allows us to change. And actually even before I do that, let me
just show you the palette. We can quickly select different color schemes
just by choosing different palettes. And you see all of those little selection
points along the color, these are all the colors that are going to work within that
palette. I love this concept. I love the flexibility and the control that
it gives and the fact that I can choose a different color scheme and I don’t have
to worry about getting clashing colors but I get ones that the experts at Adobe say work
together. And I think they know more than I do about
colors so this is pretty amazing. But I want to start by changing the background
photo. So what we do is you go Replace and then what
you can do, you can choose from your own Google Photo Library. You can choose a graphic that you want to
use. So I’m just going to go here into my main
photos, all my photos and I’m going to have a quick boo and I’m going to find the graphic. Here we go, wedding graphics from just a recent
wedding that we were at. What’s going to be appropriate for this? What’s going to be appropriate for—I know. I know what I want. There we go. Let’s take a picture from a speaking engagement
that I was just recently at. And here I am with a whole group of friends. There it is. These are all the speakers that were at Social
Media Camp in Victoria. So I position it right there where I want
it. Now watch what happens as we start to play
this. So there’s the group. You can’t see me so we’ll have to change
this around. So first thing we do is if we start changing
the palette, you see how it actually changes the color cast on the photo behind to match
the graphics that we see? Then this is the part that gets really cool. Let’s go into the text and they’ve got
this text treatment. They’ve got a little wheel here that allows
us to spin through a variety of different type of graphics that we can position where
we want. And see how you can quickly now just browse
through and see? Oh, I like that one there. I like that one there. But I want to cover Bosco. I’ll cover Bosco, Fanzo. I’ll cover all the kids. There we go. We’ll have all the old people on the right-hand
side and we’ll cover all the kids on the left-hand side. There we go. But now you see how you can go through and
you can create a graphic that is going to work for you and play with the colors, play
with the styles and play with the background. You can even go in and you can modify the
individual fonts and you can get into all of that detail. If I just save this now, I can then choose
and I can start adding more text. I can change the alignment. I can change the opacity. What’s that going to do? Is that going to change the opacity? Yes, it’s going to make it more or less
opaque. There we go. Actually, that’s not bad there. That kind of works right there and so we can
still see the people through. So you get an idea for what you can do with
the graphic and the overall post. Then once you’ve done all of that and we
click on the Share button here on the top and that will now save the post and allow
us to share it. Now we can choose to publish it directly from
Adobe Spark or we can download the image to our computer and then we can upload it to
our own website or we can upload it to any social platform we choose. So you’ve got some nice sharing options
that are built in here. And you can of course, at any time, go back
into the project file here. Now we see this has been saved and I can go
in and I can edit and modify this graphic at any point should I choose to. So that’s basically setting up a post graphic
within Adobe Spark. Let’s quickly show you on the surface, the
video story and we’ll make this—and the video story, you will end up with multiple
slides. Graphic is a single slide. Video is going to end up with multiple slides
and so I’m going to begin telling a story. I have something to share with you is what
we start with. And once we start, they’ve got a series
of different templates here which you can just basically have a quick look at and you
can use. That creates kind of a structure for the slideshow,
the animated slideshow that you’re about to create. So let’s choose Tell What Happened. I’m going to choose this one here and it
loads then the template and the suggested graphics. Once again, everything is modifiable. So they tell us what we can do here. We can record our voice so we can actually
do a voiceover over the top. We can incorporate photos. We can of course play it back and we can share
the video once we’re done. So once again, we’ve got our themes but
we’ve also got now music and layout which will allow us to do a couple of different
options for it. So let’s just choose something colorful. Let’s get some colorful lights. There we go. I choose Lights and now I add these slides. See, they’ve got all of these basic slides
in here that are started and all they do is they provide suggestions for what we might
be doing. But I’m going to click on this slide here
and I’m going to add text. I could add a photo or I could add an icon. I’m going to add text to it. I’m going to say, “Here is a story.” There we go. Then I click on the next one, “The story
of man.” I add another one, “Man no longer young.” Oh, I’m getting a dramatic lilt to my story. “A man no longer young. He wasn’t exactly old either.” There we go. All right. We’ve got a simple story started. So now at any point here I can click on the
Play button here at the beginning and we’ll get an idea of what it’s going to look like. Now you see how it works. It basically takes your slides and advances
from slide to slide, animating them as we go. Now what it doesn’t do is it doesn’t have
a lot of flexibility as far as how the slides are presented and entered but it does have
tremendous flexibility in allowing us to basically change the entire look and feel with a single
click of a mouse. So I just change from lights to grunge. Now let’s watch the same thing. And you know what? This music sucks for this. You hear the music playing along there? So we’re going to just cancel this and we’re
going change the music. So we’ve got nice happy music. I’m going to kind of go for something a
little more dramatic, theatric. There we go. I’ve chosen a different music theme. I like this. It’s working for me. Is it working for you? It’s a pretty good story. I want to know how it ends. Don’t you want to know how it ends? So we’ve got an idea how we can modify the
themes, which gives us an overall theme. We can add music to it by clicking on the
little plus. We can add photos or icons to it as well,
as well as modify the text itself. And finally, we have a choice of actually
laying out the way that it looks overall. We have it set up kind of as a single point
at a time but you can set it up with two points at a time or modifying it so that the text
appears on one side or the other as you create it and you can adjust the layouts accordingly
as you go on. Once you’re finished with it, you can of
course once again take it. You can download it as an MP4 video with the
music embedded or you can share it to different social platforms. Now I’m actually playing with using this
and I’m marrying it with real video as teaser videos for Facebook. So there’s a lot of ways that you can apply
it within Adobe Spark. So essentially, Adobe Spark is a new social
graphics creation tool from our friends at Adobe that allow us to create a variety of
different type of post graphics and a variety of different slideshows, animated slideshows,
as well as some webpages should we choose but it brings Adobe’s incredible sense of
design and typography to bare. We can use their pre-built backgrounds and
images or we can import our own backgrounds and images. They have a bunch of license-free music that
we can incorporate should we choose to or of course we can bring in our own as well. Overall, I think Adobe Spark is well worth
you spending a few minutes and exploring and if you’re like me, it might end up being
one of your new favorite social tools. I hope you found our video today to be useful. Now there are three ways for you to stay in
touch with us here on DottoTech. The first is please subscribe to this channel
and secondly please subscribe to our newsletter. That way you hear about any upcoming courses
or events that we have here at DottoTech. And finally, DottoTech is a community-funded
channel. We’re supported by the generosity of you
folks at the crowdfunding site of Patreon. I encourage you to drop by our Patreon page,
have a look and discover what’s involved in supporting DottoTech, and what perks can
come back to you should you choose to become one of our patrons. Till next time, I am Steve Dotto. Have fun storming the castle!

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